Nappa Car Wash
Privacy Policy
Last Updated: 07/07/2026
Nappa Car Wash (“Nappa,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you:
- Visit our website or mobile application
- Purchase or maintain a wash membership or service
- Use our car wash services
- Participate in promotions, loyalty programs, or marketing campaigns
- Interact with us at any of our physical locations
Consent to receive transactional and marketing communications is obtained when enrolling in a membership through the mobile app or onsite via an attendant or a physical signup form.
1. INFORMATION WE COLLECT
A. Personal Information You Provide
- Name, email address, phone number
- Billing and payment information
- Vehicle details (make, model, license plate)
- Membership and transaction history
B. Automatically Collected Information
- IP address, browser type, device information
- Website usage data (cookies, analytics)
- Mobile app usage data
C. Location & Operational Data
- License Plate Recognition (LPR) data
- Vehicle images captured at wash entry
D. Payment Information
- Payments processed via third-party processors (CardPointe)
- We do not store full credit card numbers
2. LICENSE PLATE RECOGNITION (LPR)
Nappa locations may use LPR technology to:
- Identify registered vehicles tied to memberships
- Enable seamless, hands-free entry
- Prevent fraud and misuse
We:
- Use LPR data only for operational and security purposes
- Do not use LPR for marketing profiling
- Do not collect biometric identifiers (e.g., facial recognition)
3. HOW WE USE INFORMATION
- Provide and manage memberships and services
- Process transactions and billing
- Authenticate customers and vehicles
- Improve operations and customer experience
- Communicate with customers (billing, updates, promotions)
- Administer marketing campaigns and loyalty programs
- Detect and prevent fraud
- Comply with legal obligations
4. PAYMENT PROCESSING
- All payments processed through secure third-party providers (e.g., CardPointe)
- Nappa does not store full payment card details
- Providers maintain PCI-DSS compliance
- Transactions are encrypted and secured
5. TEXT MESSAGING & COMMUNICATIONS
If you opt in:
- You may receive SMS or app notifications
- Message frequency varies
- Standard message/data rates may apply
Opt-out options:
- Reply STOP to SMS
- Adjust settings in your account
No mobile information will be shared with third parties/affiliates for marketing or promotional purposes.
6. COOKIES & TRACKING TECHNOLOGIES
We use cookies and similar technologies to:
- Operate and improve our website
- Analyze traffic and usage patterns
- Personalize user experience
We may use third-party analytics tools (e.g., Google Analytics). You can control cookies through browser settings, though some features may be affected.
7. HOW WE SHARE INFORMATION
We may share information with:
- Payment processors (e.g., CardPointe)
- POS and membership systems (e.g., AMP)
- Cloud hosting providers
- Marketing and SMS vendors
- Analytics providers
- Customer support platforms
- Fraud prevention services
- Legal and regulatory authorities
We do not sell personal information for monetary gain. No mobile information will be shared with third parties/affiliates for marketing or promotional purposes.
8. DATA RETENTION
We retain information:
- While your membership is active
- For a reasonable period after cancellation
- As required by law, accounting, or fraud-prevention needs
LPR data is retained only as long as necessary for operations and security.
9. DATA SECURITY
We implement:
- Administrative safeguards
- Technical protections (encryption, secure servers)
- Physical security measures
However, no system is 100% secure.
10. YOUR RIGHTS & CHOICES
You may have the right to:
- Access your personal data
- Request correction
- Request deletion
- Opt out of certain data uses
To make a request: ncwprivacy@nappacarwash.com
We may verify your identity before fulfilling requests.
11. MARKETING & OPT-OUT
You may:
- Unsubscribe from emails via link
- Opt out of SMS by replying STOP
- Adjust marketing preferences in your account
12. CHILDREN’S PRIVACY
Our services are not directed to children under 13, and we do not knowingly collect their personal data.
13. THIRD-PARTY LINKS
Our website or app may contain links to third-party sites. We are not responsible for their privacy practices.
14. BUSINESS TRANSFERS
In the event of a sale, merger, or acquisition, customer data may be transferred as part of business assets.
15. CHANGES TO THIS POLICY
We may update this Privacy Policy periodically. Updates will be posted on our website. The “Last Updated” date will be revised.
16. CONTACT INFORMATION
Nappa Car Wash
1150 W. Wisconsin Ave
773-599-6077